AI Marketing Engineering
Building AI-powered systems that turn marketing data into measurable growth.
Applied AI Engineering for Google Ads with Python
An architecture pattern for AI-engineered Google Ads systems: BigQuery + Google Ads Data Transfer, Python pipelines wrapping prompts and SQL, decisions as data, evals that measure accuracy before anything touches the account. Search term classification ties it all together.
Agentic Coding for PPC: Claude Code Setup
A complete walkthrough of how I use Claude Code for PPC: production repo setup, engineering principles for understanding what you ship, commands and skills for controlling the pace, and the BigQuery patterns that make it all work.