Blog
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9 min readHow to Use Embeddings for Paid Search
Build a topic tree from search data with embeddings, judge product relevance with an LLM, and connect targeting gaps with paid search performance.
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14 min readNegative Keyword Automation with AI
A negative keyword system for Google Ads in Python: a daily batch job, an LLM with business context, accuracy tests, and a human approving each negative.
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9 min readAgentic Coding for PPC: Claude Code Setup
My Claude Code workflow for technical marketing work, with PPC examples: shared instructions, tools, skills, tests and review around each change.