Posts

A complete walkthrough of how I use Claude Code for PPC: the change lifecycle that makes agent-built code trustworthy, running auto mode safely behind mechanical guards, persistent context that compounds, and the BigQuery patterns underneath it all.

An architecture pattern for AI-engineered Google Ads systems: BigQuery + Google Ads Data Transfer, Python pipelines wrapping prompts and SQL, decisions as data, evals that measure accuracy before anything touches the account. Search term and keyword management is the worked example.