Python

An architecture pattern for AI-engineered Google Ads systems: BigQuery + Google Ads Data Transfer, Python pipelines wrapping prompts and SQL, decisions as data, evals that measure accuracy before anything touches the account. Search term classification ties it all together.

A complete walkthrough of how I use Claude Code for PPC: production repo setup, engineering principles for understanding what you ship, commands and skills for controlling the pace, and the BigQuery patterns that make it all work.